EXPOSURE TO PROSPECTIVE BUYERS
Recent studies have shown that 94% of buyers search online for a home. That is in comparison to only 17% looking at print newspaper ads. Catalyst Home Team has an aggressive internet marketing strategy to promote the sale of your home. Do you?
RESULTS COME FROM THE INTERNET
Where did buyers find the home they actually purchased?
– 51% on the internet
– 34% from a Real Estate Agent
– 9% from a yard sign
– 1% from Newspapers
The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.
THERE ARE MANY PEOPLE TO NEGOTIATE WITH
Here is the list of some of the people with whom you must be prepared to negotiate:
– The buyer who wants the best deal possible
– The buyer’s agent who solely represents the best interest of the buyer
– The buyer’s attorney
– The home inspection companies, which work for the buyer and will almost always find problems
– The appraiser if there is a question of value
FSBOing HAS BECOME MORE AND MORE DIFFICULT
The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.
YOU NET MORE MONEY WHEN USING AN AGENT
Many homeowners believe that they will save the real estate commission by selling on their own. However, FSBO homes are more likely to appeal to the type of buyer who’s out for a rock-bottom bargain-basement deal. Also, many sellers lack negotiating skills and buyers are reluctant to deal with them directly.
Before you decide to take on the challenges of selling your house on your own, meet with Catalyst Home Team and see what we have to offer.